Does your small business have a website? If not, you should really get one. Here are 7 reasons why your small business needs a website.
1. A website helps you connect with new customers
People are using the web to solve their problems. There are a large number of people using Google daily to search for plumbers, hairdressers, electricians, cake decorators, photographers and every other goods and services under the sun. By having a website, you are giving your business the opportunity to solve their issue and present your product to someone who needs what you offer.
2. A website has major benefits for local businesses
Some people don’t want to go far to search a specific product or service. It is a great way to connect with locals and search engines rank websites based on their location. This increases relevance for the customer. It also helps turn prospective clients into paying customers.
3. A website builds credibility
Having a website signals to your customers that you are serious about what you do. It also helps establish your online identity.
Perhaps your business relies on word of mouth. But what about their friends of friends? There’s a high chance they’ll take to the internet to search you up. If you don’t exist online, how can they find out more about what it is you do?
4. A website is like a 24/7 customer sales rep
When you land on website, the content answers any questions that you may have. It also allows you to contact the business directly either via a form or contains a phone number that you can call.
Having a website means that you are providing customers with 24/7 access to your business even when you are asleep. Your website continues to do the selling for you during non-working hours.
5. A website is your online brochure
Printed brochures have a shelf life and a limited audience. Having a professional website for your business means that you can have more than just a booklet worth of information ready for curious customers.
It is also a central piece for all your other marketing efforts. To find out more, just check out the website.
Having a website also means that customers can share your product or service easily through Facebook, Twitter, Instagram and private messages without costing you anything extra.
6. A website lets you define your business, your way
You can only put so much on your facebook page, localist and Yellow pages. You are also at the mercy of what and how your 3rd party providers decides to display your content. Changes in policy, layout and algorithms can change the way your customers view your business.
Having a website means that you are in complete control of how people view your product or service.
7. A website is affordable and easy to maintain
Contrary to popular belief, owning a website is affordable and easy to maintain. Most people have a problem with the setup and designing part.
We understand. You are an expert at running your business, not building websites – just as we are experts at building website and all things web related but not on the day to day running of your business.
At EvoHelix, we offer various packages to suit small to medium businesses. We do the designing, help out with the initial content and set up everything else (eg. domain registrations, database installations, platforms configurations, etc).
If you are putting off owning a professional website for your small business, you are hurting your business.