Should you DIY your small business website? The down-low on the pros and the cons

You need a website – so why not Wix? Or Squarespace? What about Weebly? Or one of the many Do-It-Yourself website builders out there? Besides, a professional solution can cost anywhere between a few hundred to a few thousand dollars, depending on what you need.

Here are some pros and cons you should consider before you decide to go down the path of building your own website.

First the pros.

You save money

Its cheaper for you to set up your own website on one of the DIY platforms. If you’re tech savvy, then the walkthroughs and online tutorials should be enough to get you to a decent looking website. All you have to do is sign up to the service, pay the monthly fees, setup your website and away you go.

It’s a good starting point

If you’re not really sure about what you want or is just starting out with your business, then a DIY website is a good starting point. It will help you get a rough idea of what you actually need and if professional assistance is required. A basic site with only text and images can be easy to update.

Great for simple websites

DIY solutions are great for simple websites. We’re talking a few pages that you manually link together. You’re not looking for anything fancy, just the equivalent of an online brochure to give to your customers.

The cons.

How much is your time worth?

Building your own website, even with the help of DIY tools, is not a small feat. That’s why there’s a whole industry based around web design and website creation. If you’re starting from scratch with little to no knowledge, be prepared to invest in at least a good 20 hours learning how to get started.

You’ll also make beginner blunders along the way, which means more time spent on trying to figure out where you went wrong and then trying to fix it on your own.

Hours will quickly turn into days – and perhaps even weeks. This time could have been spent working on your business rather than spiralling down a hole of self inflicted despair.

Your DIY website may not reflect well on your business

Unless you’re a designer of some sort, your website may not be the best looking or functional website. Have you considered mobile and tablet views? Does your DIY builder offer such options? Will your website just end up frustrating customers?

If you’re reading this, chances are that you are not in the business of website creation and optimisation. A DIY website may hurt your online potential more than the initial physical monetary savings you may have gained by doing it yourself. You lose out on SEO with DIY websites and a polished end product that may be the make or break point to turning a prospective customer into a paying one.

A DIY website is a no-frills option – but sometimes you need the frills

Maybe you want to add a contact form, or perhaps a login section for a members only area. What about expand your website and turn it into a fully fledged commercial cart system? DIY website platforms don’t really offer these things as an option.

You’ve spent all this time setting up your website only to have the DIY aspect hinder what you really want to achieve. Your business online becomes hindered and limited by what the DIY builder offers. You never know what you need until you need it. It’s better to keep your options open.

Conclusion

A DIY solution is not all bad but it’s not all good either. Time is money and the question is – would you rather spend it doing your business or learn a whole new set of skills to set up something that may or may not be what you need for your business to grow?

Your website is an investment on your business. How and what you want to spend on it is up to you. DIYs are a good starting point but if you’re serious about your business, a professional solution is better.

Not sure where to get started when it comes to a professional solution? Book in a free consultation with us today. Email us at info@evohelix.com or phone Jay on 021 231 9144.

2017-08-21T07:37:25+00:00 July 19th, 2017|Getting Started, Small Business Advice|